Apple drops the “FREE” button from App Store apps and games

Apple has dropped the “free” button thing from the apps and games in the App Store. Effective immediately, the “FREE” button on the apps and games that don’t require payment will get a “GET” replacement.

The new move is meant to acknowledge the in-app purchases that many of the free apps and games often contain. The new button applies to the content that is completely free as well.

The company is the latest industry heavyweight to react to criticism to the free-to-play business model with in-app purchases, especially by regulators within the European Union. Many critics have said that the aforementioned content delivery method often forces players into spending money in order to enjoy proper app or game experience.

The free-to-play business model is the current standard on both Android and iOS. The new setup is responsible for 92% of all revenue on iOS and 98% of the same on Android. Surprisingly  most of the revenue comes from high spending buyers, whose money essentially provides for the experience of those who are not willing to part with any money.

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